The tall beautiful edifices standout due to their uniqueness but more so because of the contrast they create against their background and foreground. They would appear uninteresting and mediocre in a uniform setting, populated with just tall structures, even if each one was exemplary in their own right.
How are you standing out in your career or business offering palette?
Have you fashioned your career or business offering to complement the needs of businesses or society?
Is your skillset or product contrasting the marketplace and drawing interest due to their uniqueness or are you blindly following others with mere incremental tweaks that blend you in with the background?
Are you just one of a multitude of people or businesses offering similar skills and products and wondering why you are not ‘grabbing eyeballs’?
You need an unbiased, holistic perspective of the big picture from the outside.
The sooner the better, for it is more tedious to change course the longer has been your journey on a pre-determined path.
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